Automotive creative studio · Edmonton, Alberta
Built in the dark. Made to be seen.
Photography, video, social media and paid ads for shops, builders and brands in Alberta's car scene. We help you show up online as yourself, with content that looks as sharp as your work.
- In the scene
- Nearly a decade
- Based in
- Edmonton, AB
- Focus
- Automotive first
Services
What we do
Content Creation
Reels, photo sets and behind-the-scenes content shot at your shop, on your builds, with your people in frame.
- Short-form reels
- Install and process content
- Monthly content days
Social Media Management
Planning, posting and community care so your page stays active while you stay in the bay.
- Content calendar
- Captions and scheduling
- Monthly analytics recap
Total Social + Ads
Everything in management, plus Meta and Google ad campaigns built to bring real customers through the door.
- Meta Ads and Google Ads
- Google Business Profile
- Monthly performance report
Photography
Rolling shots, events, brand shoots and portraits. High contrast, deep blacks, true reds. Delivered in a private online gallery.
- Rolling and static car shoots
- Events and meets
- Brand and portrait sessions
Portfolio
Selected work
Clients
Who we work with
Testimonials
In their words
Free online presence audit
See where you stand online. No charge.
A quick, honest look at how your business shows up today, with the three changes that would make the biggest difference. Yours to keep whether we work together or not.
Request your audit- Google Business ProfilePhotos, reviews, hours and how you show up in local search.
- Instagram and FacebookPosting rhythm, content mix and whether your page shows the people behind the work.
- Website and adsLoad time, calls to action, and where ad spend is or isn't paying off.
Journal
Latest from the shop floor
Portfolio
The work
Builds, shops, events and the people behind them. Shot across Edmonton and Alberta.
Clients
Who we work with
About
Hi, I'm Shlee.
I've spent nearly a decade in Edmonton's automotive community: at meets, at drift events, in shops and in the passenger seat. Midnight Fuel Media came out of that. I kept seeing incredible work from local shops and builders that nobody online ever got to see.
My background is in business: a Bachelor of Commerce in International Business, years in credit analysis and eCommerce, and a Google Data Analytics certificate. So alongside the camera, I care about the numbers. Every client gets a monthly report showing what's working and what we'll change.
The goal is simple. Help you go from invisible online to knowing how to show up as yourself, with your face, your process and your story, so customers already trust you before they call.
Show up
Your people and your process are the content. We put them in front of the camera.
Shoot it right
High contrast, deep blacks, true reds. Consistent from the first frame to the last.
Prove it
Clear reporting every month, in plain language, tied to real business results.
Journal
Shop talk
Automotive news from around Alberta, plus marketing tips and tricks for shops, builders and creatives in the community.
Contact
Let's get you seen.
Tell me a little about your business and I'll send back a free online presence audit, or we can jump straight into planning a shoot.
- Based in
- Edmonton, Alberta. Serving Edmonton, Red Deer and Calgary.
- @midnightfuelmedia